Secrets to Building a Good Website

Your website is no Starbucks—that is, you don’t have the surefire benefit of a habit-forming chemical additive to keep readers elbowing their way on to your homepage as if you were giving away, say, Iced Grande Skinny Mocha Lattes (one cream, two sugars, please). But it doesn’t mean your content can’t be equally addictive.

Want to build brand loyalty through your website and keep readers coming back? Here’s hoping these tips from my fellow editors will enable your online home to channel its inner Howard Schultz—and, with some luck, your next eureka moment.

  • Know Your Customers

  • Keep It Fresh

  • Give ‘Em More

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