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Tag Archives: Content Marketing
Concerned About Copyright? A Guide For Legally Using Images On The Web
Every creation is copyrighted by default. If in doubt whether or not you can use it, ask the creator. If you cannot identify the copyright owner, better don’t use the material. And if you do use someone else’s work, whether with explicit permission or based on a generic license, be sure to credit your source. […]
Content Marketing is the Branding Game Changer
To some people, a brand is just a label they pay for on an overpriced running shoe or makeup product. Marketers from these companies know better. They’ve worked hard to build the image of the company into something consumers not only like, but they can trust. “A brand is more than just a logo. It […]
How personalized emails inspire shoppers to take action (like spend money)
The UpTake: E-commerce sites might think that email is an old-fashioned way to reach customers, but with the ability to make these missives personalized, that’s all changed. While organic search is still the leading way for customers to find e-commerce sites and pull out their credit cards to buy, a new study by online retail […]
Big International Social Networks Are Closing In On Facebook
Last year, Facebook marked a new milestone in its nine-year history. It lost users. While the network did pass the 1 billion monthly active user threshold globally in 2012, Facebook also lost 1.4 million U.S. monthly active users late last year, a small but symbolic decline. Nor was it the only network experiencing a slowdown. […]
Google Takes Another Bite Out of SEO: Keywords
For search engine marketers — and the companies who depend on them — things just got a little tougher. SEO companies, most still reeling from the impact of Google’s Panda and Penguin updates, aren’t going to like what the CEO of LinkSmart reported in Forbes on Jan. 22. It’s not just links that are taking […]