To some people, a brand is just a label they pay for on an overpriced running shoe or makeup product. Marketers from these companies know better. They’ve worked hard to build the image of the company into something consumers not only like, but they can trust. “A brand is more than just a logo. It […]
Tag Archives: Printed Media
Why the QR code is failing
They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and […]
107 Best Websites On The Web
Here you go, the best 107 websites for all your needs. Our friends at MakeUseOf.com have taken the effort to categorize the websites and picked only those they believe to be the best ones and which will most likely be useful to you. A lot of great information and Web resources for everyone. Spread the […]
The Truth about QR Codes
You’ve probably noticed already some small, square codes popping up in places like print ads, magazines, billboards and trade-show booths. These useful, efficient little marvels are QR codes, also known as Quick Response codes. Although virtually ubiquitous in Europe and Japan, they’re just starting to gain popularity in the States. QR codes are readable by […]