Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your […]
Tag Archives: Web Advertising
Why the QR code is failing
They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and […]
Clicks That Cost: How Google Made Over $32 Billion Last Year
In the past four quarters, Google made a whopping $32.2 billion in advertising revenues. Today, WordStream, a provider of search marketing software, published a nice infographic showing the twenty most expensive keyword categories in AdWords. At the top of the list is “insurance”, with a top CPC (cost per click) of almost $55. There are […]
8 Things Every Internet Advertiser Should Know
Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost doubled. Then there’s Facebook, where over 550 million […]
18 Fun Interesting Facts You Never Knew About The Internet
Well, it’s official. Pretty much everyone now has broadband and the majority us of use the Internet more than we watch TV. Everyone and their grandmother is on Facebook, and many of us have some kind of embarrassing moment enshrined on YouTube. But how much do you really know about the Internet revolution? More Information […]
Microsoft Bing Beat Google in Social in 2010
Bing may be well behind Google in the search market, but it has trumped Google in social software tools, thanks to its Liked Results deal with Facebook. Microsoft recently began indexing Facebook user profiles to surface contacts that are relevant to the searcher. The company also added Liked Results, displaying the Websites and links “liked” […]