There are a myriad of Search Engine Optimization (SEO) practices to look at when trying to improve the local search engine rankings for your business. Google, Bing and Yahoo each have their own algorithms that attempt to bring the user the most relevant and useful information possible when performing a search, but one relatively new […]
Tag Archives: Web Strategy
Build a Better Relationship with your SEO Provider
After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we […]
Designing A Website For 2014
It’s been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile. While we made sure our website was mobile compatible all those years ago, it wasn’t (and still isn’t) optimized for smaller screens. Needless to say, we’re working pretty hard to […]
Marketing Trends Small Businesses Need To Know
Recent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today. At the end […]
How personalized emails inspire shoppers to take action (like spend money)
The UpTake: E-commerce sites might think that email is an old-fashioned way to reach customers, but with the ability to make these missives personalized, that’s all changed. While organic search is still the leading way for customers to find e-commerce sites and pull out their credit cards to buy, a new study by online retail […]
Google Takes Another Bite Out of SEO: Keywords
For search engine marketers — and the companies who depend on them — things just got a little tougher. SEO companies, most still reeling from the impact of Google’s Panda and Penguin updates, aren’t going to like what the CEO of LinkSmart reported in Forbes on Jan. 22. It’s not just links that are taking […]