On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]
Category Archives: Marketing
What to Do With Antisocial Media
Social media allows companies to get customer feedback more readily than ever. But there are both hazards and opportunities in working with socially empowered customers. No matter what you think of your company’s customer service, its product, or its image, you’re going to get feedback, not all of it positive, online. When this happens, keep […]
Checklist: Is your business ready for social media?
It’s no secret that social media continues to grow in popularity. In fact, latest research shows that 54 percent of Americans over the age of 12 use Facebook and more than 40 percent see tweets through the media on a daily basis. Businesses would be wise to take advantage of this opportunity. But if you’re […]
Real world tips for building social media relationships
Social media is a big term that can sometimes be overwhelming to businesses. It is easy to get caught up the urgency of it, the great tools and the vast amount of social media options. But social media, at its core, is about the people. If you do not have an engaged audience, then all […]
Why the QR code is failing
They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and […]
Want to put all your efforts in Social Media? Think again…
A company’s website – not Social Media – is critical to online sales. In fact, company websites are the No. 1 source of online sales and seven times more effective than social media at customer acquisition, according to an article on ZDnet based on a joint study by marketing technology company Demandbase and online business […]