A company’s website – not Social Media – is critical to online sales. In fact, company websites are the No. 1 source of online sales and seven times more effective than social media at customer acquisition, according to an article on ZDnet based on a joint study by marketing technology company Demandbase and online business network Focus.
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For more information go to: http://www.portfolio.com/views/blogs/bubble-up/2011/10/06/social-media-brings-in-sales-but-dont-lose-site-of-the-bigger-digital-marketplace