Checklist: Is your business ready for social media?

It’s no secret that social media continues to grow in popularity.

In fact, latest research shows that 54 percent of Americans over the age of 12 use Facebook and more than 40 percent see tweets through the media on a daily basis.

Businesses would be wise to take advantage of this opportunity.

But if you’re diving into social media because you want some shiny icons on your website or because “everyone else is doing it,” you’re in for a rude awakening. Plunging into social media without a well-thought-out strategy will lead to wasted time and failed efforts.

Before setting up profiles on every social network, here are four questions your business should answer first:

1. What are my goals?

There are a number of ways you can use social media for your business – raise awareness, provide customer service, build relationships, find business opportunities and so much more.

Pick the one thing you want to get out of it and then determine what success looks like. That way, you know how to measure your efforts.


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