Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost doubled. Then there’s Facebook, where over 550 million users are attracting an overwhelming majority of today’s marketers.
For more information go to: http://rismedia.com/2011-05-02/8-things-every-internet-advertiser-should-know/