Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost doubled. Then there’s Facebook, where over 550 million […]
Tag Archives: Trends
26X Jump in Mobile Web Use Coming
Cisco Systems Inc. on Tuesday predicted that smartphones and tablet computers will bring a 26-fold increase in traffic over the mobile web by 2015. Mobile traffic originating from tablet devices alone will grow 205-fold from 2010 to 2015, the highest growth rate of any device category tracked, the company projects. More Information For more information […]
The Internet Has Challenges: Five of Them
The top five challenges for the Internet on its 20th anniversary should come as no great surprise to anyone who follows the industry, or rather, industries. But now they’re at least semi-official – The International Academy of Digital Arts and Sciences, the organization behind the prestigious Webby Awards, has come out with its top five […]
4 Internet Marketing Trends For 2011
Online communities are now everywhere there is access and common objectives. Even social networks are interconnected themselves pushing and pulling content across various channels. For business owners, bloggers and marketers, we have to realize that the landscape is changing and will continue to shift towards attentive reach, not frequency. Instead of trying to reach broad […]
Could Facebook be bluffing on search-engine plans?
Facebook this week announced a major partnership with Bing. Your Facebook connections now affect the search results delivered by Microsoft’s search engine. The update means that a box will be added to Bing search results showing relevant Web links that have been “liked” by your Facebook friends. What’s more, when you search for a name, […]
The Makings Of A ‘National Cyber Leap’
America’s chief technology officer, Aneesh Chopra, vowed last year that the country would experience a “national cyber leap-year,” where new technologies would be applied to many of the country’s toughest challenges. While the country may not have leapt away from its problems, it has made significant jumps forward, Chopra said Wednesday to a group of […]