Careful who you’re hiring to handle your Internet service: The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines and redirecting in order to make a quick profit. A searcher would search for a keyword such as [apple] and the ISP may take that user through a redirect via an […]
Tag Archives: Search Engine Optimization
Why search still trumps social
There’s a growing tendency to judge a website’s performance not just on the number of visitors it generates, but the amount of time people spend on a site. The question is what are people doing and why are they doing it? Don’t just fish where the fish are — fish where the fish are hungry. […]
New Web address boom could be search engine boon
The decision to open the Internet to a flood of Web addresses ending in anything from company names to social movements could prove a boon to search engines. The Internet’s global coordinator on Monday approved the creation of website addresses ending in just about any word, triggering one of the biggest ever shake-ups in how […]
Thas also been a lot of talk about social rank signals. In this article, we’ll talk about recent Google algorithm changes as of January 2011 and discuss social rank signals. If you have a high PageRank Twitter profile, the links you tweet will have an effect on the search activity related to that link; it […]
Secrets to Building a Good Website
Your website is no Starbucks—that is, you don’t have the surefire benefit of a habit-forming chemical additive to keep readers elbowing their way on to your homepage as if you were giving away, say, Iced Grande Skinny Mocha Lattes (one cream, two sugars, please). But it doesn’t mean your content can’t be equally addictive. Want […]
5 Reasons Why Content Marketing IS The New SEO
Given Google and Bing’s recent revelation that social media is now a factor in determining website rankings, content marketing should be considered the number one search engine optimization strategy. For inbound marketers this totally makes sense, because frequently publishing high quality content and distributing it via social media is the best way to take advantage […]