Atlanta Business Chronicle has just kicked off Social Madness, a contest recognizing companies that have shown significant increases in their social presence. To complement this initiative, we put together five important steps for companies to grow their social engagement.
Social is taking on a critical role in marketing. In fact, it’s swiftly becoming the connective tissue that binds all channels together. It’s a common link, a real time way to communicate, and an authentic way to generate learnings about an audience. Both B2B and B2C companies have a real opportunity to amplify their CRM efforts within social – by knowing their customers and delivering what they need in a very personal way.
Just be smart and forward thinking about your approach. Don’t fall victim to sweepstakes alone to encourage growth and sharing. It’s a temporary win and doesn’t set you up for future success. Consider what you’ll do well after a campaign is over to nurture relationships.
With that in mind, here are five ways to maximize engagements in social marketing.
1. Know Your Audience
Like any channel of marketing, you have to know your audience, and where and how they spend their time. And social is certainly a huge part of it. A Nielsen report shows that Americans spend nearly 23% of their online time in social.
Understand what your audience wants and will react to favorably. Are they looking for customer service, researching a product purchase, or searching for coupons? Spend the time to understand why people would interact with your brand.
For more information go to: http://www.bizjournals.com/atlanta/news/2012/04/13/five-steps-for-growing-your-social.html