The phenomenal growth of Facebook and other social media has been seen by many companies as a great marketing tool. But could their impact be even more profound, shifting for ever the traditional hierarchical organization of business? A partner in Deloitte’s technology integration practice, says: “There are now many companies that are looking at taking the social media model and seeing how they can apply it both internally. . . and across their client and customer base. In many organizations, this is being driven by staff and teams working together and taking the initiative themselves.”
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