There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate (occasionally overlooked) goal for all online businesses is not simply generating interest — it’s generating […]
Category Archives: Web Development
Can negative SEO really get your site penalized?
On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In […]
How recent Facebook updates impact your business
Once again Facebook is rolling out new brand-focused features for Pages, this time making a play at a number of third-party apps like Hootsuite and Tweetdeck with the introduction of Admin Roles and Scheduled Posts today on the site. Admin Roles Page Managers can assign an admin to one of five unique roles, Manager, Content […]
For Social Media Marketers, SEO Is Much More Popular Than PPC
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing […]
How to Prep Your SEO for Google
Three simple steps to ensure the new Google algorithm doesn’t throw a wrench in your company’s search engine results. According to a statement released by Webimax, the new upcoming change in Google’s algorithm is expected to be the most substantial one in the history of Google search. More Information For more information go to: http://www.portfolio.com/resources/2012/03/19/steps-to-maximize-seo-with-new-google-algorithm
How Google’s +1 Button Affects SEO
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to […]